ROR - Resources of a Resource

What is ROR? ROR is a rapidly growing XML format for describing your website in a generic fashion, so that search engines can find and discover information more easily. By default ROR information is stored in a ROR file called ror.xml placed in your website's main directory (the location and name of the file can also be documented with a link tag in your main page). ROR is a bit like a website business card. And that card can contain as much information as you want about your website (contact, address, feeds, articles, products, discounts, images, events, etc). You can even provide reviews of other websites.